I help business owners and senior leaders in B2B organisations grow their businesses, generate revenue, and plan for successful exits. My career began in corporate sales and marketing with Marks & Spencer, Volvo Cars, and McKinsey & Company, where I developed a rigorous, data-driven approach to commercial growth. I discovered my true passion lies in working with smaller businesses aiming to scale faster.

I moved into the tech sector, supporting UK companies with expansion strategies, and later relocated to the US to establish the New York office for a UK tech research firm. Back in the UK, I founded a marketing automation company, which I successfully sold in 2013. Since then, I’ve advised hundreds of businesses across sectors on sales, marketing, growth strategies, and exits.

My approach is hands-on, combining practical experience with data-driven insights. Typical projects include building sales propositions, driving immediate revenue, and identifying upselling opportunities, often forming the foundation for longer-term strategic partnerships.

I thrive on challenges, collaborating with teams to create impactful, sustainable solutions. Whether the goal is scaling, improving profitability, or preparing for an exit, I help leaders understand their business’s true value, implement changes to increase it, and position themselves to achieve optimal outcomes.